It looks like someone else had the same idea:
Wow, what concept? Using the market forces to encourage your agenda rather than using the state to tyrannically demand the same. This is how capitalism is supposed to work. This is how the invisible hand is supposed to operate. This is environmentalism at its best: Envirocapitalism.
I believe in solar power, energy efficiency, and various forms of recycling. I want clean air, and clean water but I want liberty more and I've never believed them to be mutually exclusive. Carrotmob gives me hope for a world where environmentalism need not also mean authoritarianism, where profit need not be a dirty word, and where people can act as stewards of the environment and still where a suit and tie.
To you Brent Schulkin and his team, a hearty thanks.